Sony Alpha 7 IV 28-70mm Full-Frame Mirrorless Camera

Product Highlights

Capture Stunning 4K Video with Ease

Capture 4K video in incredible detail with the help of the 33MP full-frame Exmor R back-illuminated CMOS sensor. This sensor ensures rich, clear, and sharp images, meeting the demands of professional videographers and enthusiasts alike.

Powerful Image Processing for Smooth Transitions

Our next generation BIONZ XR image processing engine is 8x more powerful than its predecessors. This advanced technology delivers smooth transitions and precise details, making your videos look professional and polished.

Flexible 4K Recording Options

Record up to 4K 60p video at 10-bit 4:2:2 with full pixel readout in all recording formats. You can choose between multiple formats while maintaining the highest quality, giving you the flexibility to fit your production needs.

Oversampling for Edge-to-Edge Clarity

Shoot up to 7K oversampled full-frame 4K 30p at 10-bit 4:2:2 without pixel binning. This feature ensures edge-to-edge clarity and a level of detail that rivals that of 8K video, making your footage stand out.

Enhanced Color Expression with S-Cinetone

Elevate your color expressions with the S-Cinetone color profile. This advanced color mode makes it easy to achieve beautiful, natural colors, helping you tell your story vividly and authentically.

Choose this camera for its exceptional image quality, powerful processing, and user-friendly features. Whether you're a seasoned pro or just starting, this camera is designed to deliver stunning results.